Content Projects
From curated destination guides to on-site copy, I enjoy guiding users through compelling websites, stories, and content through variety of mediums. I combine my knowledge of UX, info architecture, and UX writing to inform my approach to creating content. Check out a few of my projects below!
404 Page
One of my favorite types of UX site content is a 404 page. I think it’s a great opportunity for a brand to show empathy, personality, and offer help during what can be a frustrating event during a user’s experience. Below are a few examples of 404 pages I’ve created:
More coming soon
Alexa Skill Trivia
As a UX challenge for myself to design something without a visible interface, I created an Alexa Skill trivia game. This was a fantastic exercise in thinking about a user’s needs and flow through an interface without relying on typical elements such text or visual cues. Read more about this project here!
Brand Guide
Available upon request.
Guides
As a response to COVID on our local tourism industry, I developed the idea of seasonal guides to help users understand what Williamson County had to offer, including safe outdoor activities and trip inspiration. The response to each guide has been overwhelmingly positive and has become part of our seasonal marketing campaigns. My contribution to each guide is to compile, write, edit and assist with creative direction and design.
Curated seasonal destination guides for Visit Franklin(click to view): Fall 2020, Spring 2021, Summer 2021
Activity Guide for Visit Franklin(click to view): Outdoor Guide
Blogs
Combining my understanding of user personas and SEO, blogs have been a great way to provide fun, engaging content to an audience. I especially enjoy sharing experiences and interests of mine with a persona in mind to create impactful results. My contribution to the blog posts below were developing the topic, research, and writing.
7 Best Antique Stores in Franklin, Tennessee [Also printed in Franklin Lifestyles Magazine, Spring 2021]
Video
I’ve had the opportunity to work on a variety of video content as creative director, producer, and interviewer. As a naturally curious person, one of my favorite aspects of video is to be able to immerse myself in the subject matter in order to learn and create engaging content.
Violins of Hope mini-documentary which explores the Nashville Symphony’s recording of an album featuring the Violins of Hope collection of restored instruments used by Jewish musicians during the Holocaust [Creative direction, producer, interviewer]
Interview with pianist James Rhodes [Creative direction, producer, interviewer]
Interview with composer Terry Riley [Creative direction, producer, interviewer]
Interview with composer Brad Warnaar [Creative direction, producer, interviewer]
Boris Giltburg on Rachmaninov’s Piano Concerto No. 2 [Creative direction, producer, interviewer]
CoreCommerce e-commerce online store promotional video [Creative direction, producer, interviewer]